H.J. Heinz Company selects Prodika for Global Item Catalogue Development
Prodika to provide content syndication and global standards rationalization for global Heinz organization.

Dallas/Ft. Worth, Texas - September 9, 2002 — Prodika, a leading provider of product management and commercialization solutions to the global food and beverage industry, announced today it has been selected by the H.J. Heinz Company to provide the company's global item catalogue solution. Prodika's capabilities are key to Heinz's publication of EAN/UCC-compliant item data to Transora - the consumer products industry consortium exchange - and other key exchanges in North America and Europe.

"Heinz is focused on the needs of our customers to provide accurate and synchronized product data in all markets; we are fully committed to the industry timetable and standards", explained Mike Garfield, GM of eCommerce for H.J. Heinz. "Through the Prodika solution we have been able to move quickly to support the operational exchange and onward registration and publication to the customer data pools - the platform handles all the technical requirements, leaving us to focus on our product data and business rules."

Through the Global Commerce Initiative (GCI), the consumer packaged goods industry has endorsed a standard product catalogue as the foundation to achieving industry-wide benefits through interoperable exchange services. For Heinz, which has selected the Transora Data Catalogue to exchange item data with its customers, Prodika will provide a platform for standards rationalization, content approval, and secure syndication of the catalogue to support the industry's emerging standards.

Following the success of a recent pilot project with Heinz Europe and Transora, Prodika will now extend the implementation across Heinz's international affiliates with its workflow enabled approval and syndication engine. Within the initial phase scheduled for Q3 2002, Heinz will begin syndication of both consumer and traded unit information for major markets around the world. This engagement will mark the first global implementation of a real-time catalogue rationalization engine and a rule-based transformation framework allowing simultaneous support for today's diversity of catalogue standards.

According to Kenneth Crain, Founder and one of Prodika's lead architects, "We are very excited about the opportunity to work with Heinz and leading catalogue providers in the US and Europe. We've worked for several months to rationalize standards into a single platform to support leading exchanges and to operationalize the AS2 compliant syndication process. Heinz is one of the first organizations with the momentum to take full advantage of this innovative platform."

About H.J. Heinz
With sales approaching US$10 billion and a pantheon of icon brands, H.J. Heinz Company is one of the world's leading marketers of high quality ketchup, sauces, meals, soups, snacks and infant foods to consumers everywhere, whether in supermarkets, restaurants or on the go. Its 50 companies operate in some 200 countries, with more than 20 power brands, including the Heinz® brand with nearly US$3 billion in annual sales. Among the company's famous brands are Heinz®, StarKist, Ore-Ida®, 9-Lives®, Wattie's®, Plasmon®, Classico®, Smart Ones®, Bagel Bites®, Delimex®, Poppers®, John West®, Petit Navire®, Kibbles `n Bits®, Pounce®, Pup-Peroni®, Orlando®, ABC®, Olivine®, Jufran®, HAK®, Honig®, and Pudliszki®. Heinz also uses the famous brands Weight Watchers®, Boston Market®, TGIF®, and Linda McCartney® under license. Information on Heinz is available at www.heinz.com.

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