Prodika and Transora Complete Connectivity Certification of Prodika's Data Synchronization Solution on the Transora Data Synchronization Network (TDSN)
Prodika synchronizes data with TDSN directly from its new item introduction and product lifecycle management (PLM) solutions

GRAPEVINE and CHICAGO - April 26, 2004 — Prodika, Inc., a leading provider of product lifecycle management solutions to the consumer goods and retail industry, and Transora, the leader in data synchronization and collaborative commerce technologies, today announced that Prodika completed the certification of its data synchronization solution on the Transora Data Synchronization Network (TDSN). This certification verifies that the data synchronization solution developed by Prodika enables manufacturers of consumer goods to synchronize their product data to their retail customers through Transora, based on the latest Global Data Synchronization Standards embodied in Transora's TDSN 4.1.2 solution.

The Prodika data synchronization solution is fully integrated with its PLM solutions, including New Product Development (NPD) and Global Specifications Management (GSM). This enables consumer good companies to synchronize data to their customers as an integral part of introducing new or improved products. The integration of data publication and synchronization as workflow steps within the product development process ensures that all product data attributes required for synchronization are set up right the first time, as trade items are being developed and launched. The integration of data synchronization within an enterprise-wide new product development process eliminates the need to cleanse and aggregate data through a PIM (Product Information Management) solution, therefore reducing the amount of systems and connections required to maintain the quality and completeness of the data.

The H.J. Heinz Company, a Transora customer, has been using the Prodika Data Synchronization solution since Q4, 2002. "We are very satisfied with the Prodika Data Synchronization solution", said Philip Heil, Global Program Manager, the H.J. Heinz Company. "We have received very positive feedback from our retail customers about the quality of the data synchronized for us by Prodika".

By linking Prodika's solution to the Transora Data Synchronization Network (TDSN), consumer goods companies will be able to achieve the combined benefits of high quality enterprise data synchronized over a high quality data synchronization network.

"Over the past 18 months, we have worked with Prodika and have an excellent track record," said Ken Fleming, President and COO of Transora. "The length of Prodika's experience and the maturity of the Prodika solution have enabled us to complete the certification error-free, in record time. We are pleased to welcome Prodika as a certified partner to the Transora community."

"Prodika's solution enables companies to build the product record right the first time, imbedded right into the product development process," said Kenneth Crain, CEO of Prodika. "There is no need to cleanse and aggregate data after the fact. We enable our customers to create and synchronize complete and accurate product data - all integrated in the same workflow. The certification with Transora now offers the peace of mind to consumer goods companies that Prodika and Transora enable the end-to-end data management workflow, from product design to data synchronization."

About Transora
Transora is a standards-based, e-commerce software and services company specializing in data synchronization and collaborative commerce technologies that facilitate trade efficiencies, reduce the cost of commerce and streamline trading relationships between manufacturers and retailers. With headquarters in Chicago, Transora's global operations include regional offices in Birmingham (UK), Sao Paolo, and Mexico City. To find out more about Transora, visit www.transora.com or call +1-312-463-4467.

About Prodika
Prodika is a premier provider of collaborative Product Lifecycle Management (PLM) solutions for global consumer goods and retail companies. Prodika's solutions for managing global specifications, recipes and formulations, labeling and packaging, supply chain relationships, and new product development processes help companies capture business value by accelerating time to market, improving value chain collaboration and coordination, enhancing support for quality and safety management, rationalizing suppliers and spend, and optimizing return on R&D. Prodika solutions are delivered as managed application services based on the Microsoft .NET platform and a service-oriented architecture. Deployed around the world, Prodika solutions natively support all languages, cultures, and currencies. To find out more about Prodika, visit www.prodika.com or call +1-817-488-5020.

For more information about Prodika and its innovative products and services visit www.prodika.com or contact us at info@prodika.com